Highway 1096 is popularly known as the great touristic route. It is blessed with stunning natural beauty and unique indigenous cultural identity. The terrain is mainly jungles and mountains, parts of which are within national parks which are still fertile and verdant with plentiful flora and fauna..
The route has accommodated several tourist destinations including: Orchid and Butterfly Farms, Siam Insect Zoo (next to Baan Berm), Mae Sa Waterfall, Mae Sa Elephant Camp, Queen Sirikit Botanical Garden, Mon Chaem, Khun Khan National Park and Suandoikaew.